Brand Design Wellington
A strong visual identity reflects the personality of your business
How we develop your brand
We’ll listen to you and learn about your business, and identify what you do that shines above the competition. Our brand development and design is also focused on the core needs of the end users of your products or services.
Then, we’ll bring together associated visual aspects such as colours, fonts and imagery, and develop your visual identity.This, along with your market positioning, creates your brand.
Consistent, emotive branding is effective branding.
We’ll work with you to develop an authentic brand, including visual identity, and company logo design. We understand the importance of brand integrity. There’s no room for false claims and empty promises in today’s markets, so carefully constructed, honest branding is the key to establishing a sustainable future for your brand.
Building your brand
Your brand is the personality you give to your products or services. It is your image as a whole, embracing business values and associated emotions.
Building a brand takes time. It requires an understanding of customer demographics and needs. A brand needs to be empathetic with the individuals or businesses that benefit most from your products and services.
A brand needs regular evaluation
As markets evolve, your brand evolves. We understand that your brand needs to develop and grow to meet changes within your target market, but not to the point where the brand cannot be recognised by your customer base.
Regularly revisiting your visual identity will keep it strong, recognisable, and consistent with your core values, allowing any inconsistencies that could be confusing or misleading to be reined in.
Is it time to test the freshness and relevance of your brand? We recommend taking time out to reassess your brand at least once a year.
Your company logo is often the first thing about your business that people notice. It’s the iconic representation of your business, product or brand. Wecreate business logo design that instantly identifies your brand across all your marketing materials, and across all channels.
Our brand design work includes:
- Brand creation
- Brand development
- Visual strategy
- Visual identity design
- Logo design
- Identity guidelines
- Brand packages