Brand Design Wellington

A strong visual identity reflects the personality of your business

How we develop your brand

We’ll listen to you and learn about your business, and  identify what you do that shines above the competition. Our brand development and design is also focused on the core needs of the end users of your products or services.

Then, we’ll bring together associated visual aspects such as colours, fonts and imagery, and develop your visual identity.This, along with your market positioning, creates your brand.

Consistent, emotive branding is effective branding.

We’ll work with you to develop an authentic brand, including visual identity, and company logo design. We understand the importance of brand integrity. There’s no room for false claims and empty promises in today’s markets, so carefully constructed, honest branding is the key to establishing a sustainable future for your brand.

“We are so pleased with the work Lynn has done for us. We have been able to bring our vision and brand to life together. Highly recommended.”

Building your brand

Your brand is the personality you give to your products or services. It is your image as a whole, embracing business values and associated emotions.

Building a brand takes time. It requires an understanding of customer demographics and needs. A  brand needs to be empathetic with the individuals or businesses that benefit most from your products and services.

"Having been in business for a couple of years I needed to develop my brand and logo. Lynn made the whole experience easy creating a wonderfully stylish and elegant logo that I now feel proud of. I am one very happy customer!"
beauty business logo

A brand needs regular evaluation

As markets evolve, your brand evolves. We understand that your brand needs to develop and grow to meet changes within your target market, but not to the point where the brand cannot be recognised by your customer base.

Regularly revisiting your visual identity will keep it strong, recognisable, and consistent with your core values, allowing any inconsistencies that could be confusing or misleading to be reined in.

Is it time to test the freshness and relevance of your brand? We recommend taking time out to reassess your brand at least once a year.

Your company logo is often the first thing about your business that people notice. It’s the iconic representation of your business, product or brand. Wecreate business logo design that instantly identifies your brand across all your marketing materials, and across all channels.

Our brand design work includes:

  • Brand creation
  • Brand development
  • Visual strategy
  • Visual identity design
  • Logo design
  • Identity guidelines
  • Brand packages
  • Communications