User-Friendly Design

Design that puts the experience of users first

Wellington-based Freshfields Design’s user-design work focuses on optimising the user interface – where your product or service interacts with your customers. This emphasis is about more than promoting the value of a brand at a particular stage of the buyer journey – it puts user-friendly design and customer intentions at the centre of our creative strategy.

Great user interface design results in products and services that are presented well – they look and feel right for customers. Products and services designed with the user in mind attract customers and present them with an engaging web or print experience.

"As a spatially challenged writer, I need the skills of a graphic designer from time to time, and Lynn has provided those skills. My brief may not always be clear but once I see a draft I’m full of ideas! Lynn accepts my growing certainty around what I want and always adapts positively. Together, we get an excellent result in a collegial atmosphere. This is an ideal working partnership."

Stu Allen Active Voice

The cornerstone of effective user-friendly design is understanding the persona of the customer, so we can put ourselves in their shoes before we begin the design process. How can we help your customers get what they want, when they want it, and how they want it?

Knowing how your customers might think and what they like while navigating your website or reading your catalogue makes it easy and enjoyable for them to find what they’re looking for. And happy customers are more inclined to make a purchase.

We bring our experience with user-friendly design into the forefront of project strategies. Genuinely understanding your customers’ needs and pain points and actively making sure these are catered for in design will put your business ahead of the competition. Everyone benefits from design that focuses on creating a great user experience.

User-friendly design work for:

  • User experience
  • User interface
  • Responsive design

For design that brings the user experience to the fore…