Resources

 

Design and Marketing Tips

Primarily this section is provided as a light resource centre that looks at marketing basics with some resources we hope are useful, and posted articles to explore new ideas or stimulate fresh focus on marketing direction (something that is constantly under review!).

It is by no means a comprehensive look at marketing and therefore intended for those who do not have access to marketing consultants or a marketing team, but have a desire to gain snap-shot tips and ideas to think about, with some links to more in-depth understanding if you wish to pursue this.

We are not reinventing the wheel as there are many good articles to find, we have therefore collected them here for easy access.

Marketing Minute is included with permission of the author.

Design considerations

We will also include some design articles to help with understanding the design process and what you are getting for your marketing spend.

Links to articles from other sites:

 

The Marketing Minute

by Marcia Yudkin

Marketing Expert and Mentor

http://www.yudkin.com/markmin.htm

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Clear expectations: Communication 101

Last week the woman who cut my hair remarked as I paid the bill, “The hardest part of my job is communicating with customers – understanding what they really want.”
“They don’t teach that in beauty school, right?” I responded.

This is probably true for most service providers, I reflected afterwards.  To have a thriving business with repeat customers, you have to draw out what’s in their minds and make sure your understanding of what they’re paying you to provide matches their expectations.

When I sat down in the chair, I told the hairdresser how much in centimeters I wanted cut off.  She shook her head, then asked me to show her where I wanted the hair to hit relative to my shoulders.  Later, we both realised that her concept of “moderately layered” and mine didn’t match, and she adjusted the cut accordingly, and well.

Whether you sell customised cakes, a secure financial future or plumbing, you must likewise constantly observe which communication procedures result in customer smiles and where your terminology and theirs need adjustment or translation.