Having a purpose created logo and brand strategy is a key element to an effective marketing plan. Knowing your brand, its positioning and ensuring the visual representation of your logo or brand meets these objectives is crucial to reaching target audience and identifying with their needs and aspirations. Ensuring all of your marketing and communication materials have a consistent look will strengthen your visual identity. A strong brand or logo used across all communications and promotional projects will create a consistently repeated awareness in the market. Evolving your brand or logo from time to time will ensure it evolves with the market as it changes or as your business diversifies.
Understanding this means we can cut to the chase and work towards a solution based brand image or logo.