We understand the difference between, a logo, a brand and identity. You can be confident that time we spend on concepts and design is carefully considered for short, medium and long term goals and is arrived at through a brief that asks the right questions.
We follow a process that involves research that looks at your competitors, follow the brief and provide several options to consider and develop.
A consistent and considered approach to creating a new logo or evolving an existing brand or logo is paramount to retaining your customer base and/or inviting new customers to a changing business direction. It can help redress any false perceptions potential customers may have as markets change.
To read more on the difference between a logo, a brand and identity click here.
TEAMLINK TRAINING AND EDUCATION
INDEPENDENT PRACTITIONERS ASSOCIATION COUNCIL
Above are two examples of company identities that have evolved over time to be more contemporary as markets and peoples perceptions change. Both have moved to a friendly approachable treatment to avoid association with hard edged corporates that are currently perceived as ruthless and greedy. The changes are not so extreme that existing customers won’t still recognise the familiar brand identity and colour use.
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